Niche Show London | Fragrance & Perfume Exhibition

LONDON'S FIRST DEDICATED NICHE FRAGRANCE EVENT
NICHE SHOW LONDON COMING 2025

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If you're passionate about fragrance and looking to discover more unique perfume offerings, Niche Show is for you.

Providing a platform for fragrance industry professionals, brands, businesses and fans to come together under one roof.

IN THE HEART OF LONDON

ICONIC CITY

DEDICATED TO NICHE

BUILD RELATIONSHIPS

Gallery

Gallery

NICHE SHOW LONDON presents over 30 brands from all over the world with their latest and greatest fragrances.

Dedicated to B2B industry professionals including retailers, buyers, and distributors. Providing the perfect opportunity for networking & business.

Open to visitors and professionals to explore hands-on exclusive perfume stories & experiences typically reserved for industry insiders.

Who can visit Niche Show?

Niche Show London is a fragrance & perfume industry event aimed at those within the industry. Individuals range from Buyers & merchants, through to Press & Content creators plus other industry persons.
What range of brands will be showcasing at Niche Show?

Niche show is open to all types of brands from all around the worlds and will feature a large mix across specialist, ultra niche, unisex, females focused, male focused and much much more.
Is it free to enter?

Yes Niche Show is free to enter for industry persons via our website registration below. Register here.
How do I showcase my brand at Niche Show London?

Brands are welcome to exhibit at Niche Show London by contacting us via the link below, once you submit your enquiry our team will reach out with our exhibitor guide, pricing and further information.
How big does my brand have to be?

Niche Show is open to brands of all sizes and scales. From start ups to global commercial names, all brands are welcome and will contribute to a unique selection of perfume & fragrance at the show.
Can I sell at the show?

We encourage sampling at the show as this will support your efforts to build relationships and make a lasting impression. You can sell at the show however you must handle and manage payments independently and no cash can be exchanged at the show.