LONDON'S FIRST DEDICATED NICHE FRAGRANCE EVENT
NICHE SHOW LONDON COMING 2025
AN IMMERSIVE PERFUME EXPERIENCE
If you're passionate about fragrance and looking to discover more unique perfume offerings, Niche Show is for you.
Providing a platform for fragrance industry professionals, brands, businesses and fans to come together under one roof.
IN THE HEART OF LONDON
A GLOBAL BUSINESS & RETAIL CAPITAL
LONDON
ICONIC CITY
EXPERIENCE
DEDICATED TO NICHE
CONNECT
BUILD RELATIONSHIPS
40 FRAGRANCE & PERFUME BRANDS UNDER ONE ROOF IN THE CAPITAL
BUY
MEET
CONNECT
& NETWORK
ALL THINGS FRAGRANCE
THE EVENT
Over 2 days NICHE SHOW LONDON presents over 40 brands from all over the world with their latest and greatest fragrances.
Day 1
Dedicated to B2B industry professionals including retailers, buyers, and distributors. Providing the perfect opportunity for networking & business.
Day 2
Open to general visitors and professionals to explore hands-on exclusive perfume stories & experiences typically reserved for industry insiders.
COMING SOON IN 2025
